(1) Where a misrepresentation is made by the owner or seller or on behalf of an owner or seller, a consumer has the right of action in damages against such owner or seller.
(2) Without prejudice to any other rights or remedies to which a seller or owner may be entitled, a seller or owner shall be entitled, where the misrepresentation was made without his or her expressed or implied authority to be indemnified by the person who made such misrepresentation against any damage suffered by the seller or owner by virtue of this section.