(1) Subject to subsections (3) and (4), an application for the registration of a trade mark in respect of goods shall be rejected if—
(a) the applicant's trade mark is substantially identical with, or deceptively similar to—
(i) a trade mark registered by another person in respect of similar goods or closely related services, or
(ii) a trade mark whose registration in respect of similar goods or closely related services is being sought by another person; and
(b) the priority date for the registration of the applicant's trade mark in respect of the applicant's goods is not earlier than the priority date for the registration of the other trade mark in respect of the similar goods or closely related services.
(2) Subject to subsections (3) and (4), an application for the registration of a trade mark in respect of services shall be rejected if—
(a) it is substantially identical with, or deceptively similar to—
(i) a trade mark registered by another person in respect of similar services or closely related goods, or
(ii) a trade mark whose registration in respect of similar services or closely related goods is being sought by another person; and
(b) the priority date for the registration of the applicant's trade mark in respect of the applicant's services is not earlier than the priority date for the registration of the other trade mark in respect of the similar services or closely related goods.
(3) If the Registrar, in either case mentioned in subsection (1) or (2), is satisfied—
(a) that there has been honest concurrent use of the 2 trade marks; or
(b) that, because of other circumstances, it is proper to do so,
the Registrar may accept the application for the registration of the applicant's trade mark subject to any conditions or limitations that the Registrar thinks fit to impose and if the applicant's trade mark has been used only in a particular area, the limitations may include that the use of the trade mark is to be restricted to that particular area.
(4) If the Registrar in either case mentioned in subsection (1) or (2) is satisfied that the applicant, or the applicant and the predecessor in title of the applicant, have continuously used the applicant's trade mark for a period—
(a) beginning before the priority date for the registration of the other trade mark in respect of—
(i) the similar goods or closely related services, or
(ii) the similar services or closely related goods, and
(b) ending on the priority date for the registration of the applicant's trade mark,
the Registrar may not reject the application because of the existence of the other trade mark.