Revised Laws of Saint Lucia (2021)

5.   Damaging another's goodwill or reputation

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   (1)   Any act or practice, in the course of industrial or commercial activities, that damages, or is likely to damage, the goodwill or reputation of another's enterprise constitutes an act of unfair competition, regardless of whether such act or practice causes confusion.

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   (2)   Damaging another's goodwill or reputation may, in particular, result from the dilution of the goodwill or reputation attached to any of the following—

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      (a)     a trade mark, whether registered or not;

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      (b)     a trade name;

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      (c)     a business identifier other than a trademark or a trade name;

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      (d)     the appearance of a product;

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      (e)     the presentation of products or services;

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      (f)     a celebrity or well-known fictional character.