Revised Laws of Saint Lucia (2021)

16.   Misleading business names

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   (1)   Where any business name under which the business of a firm or individual is carried on contains the word “British” or any other word which, in the opinion of the Registrar, is calculated to lead to the belief that the business is under British ownership or control, and the Registrar is satisfied that the nationality of the persons by whom the business is wholly or mainly owned or controlled is at any time such that the name is misleading, the Registrar shall refuse to register such business name, or, as the case may be, remove such business name from the register, but any person aggrieved by a decision of the Registrar under this provision may appeal to the Governor General whose decision is final.

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   (2)   The registration of a business name under this Act shall not be construed as authorising the use of that name if, apart from such registration, the use thereof could be prohibited.

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   (3)   The power conferred by this section on the Registrar to refuse registration of a business name shall extend to any name which is in his or her opinion undesirable.

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   (4)   Where registration of a business name is refused under this section, any person carrying on business under that name is liable under section 9 to the same penalties as if he or she had without reasonable excuse made default in furnishing a statement of particulars with respect to that name.